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Sales Launch of The Willow: A Luxury Jewel in Gramercy
April 7, 2025
The Launch of The Willow: A Luxurious Addition

The Willow, a remarkable new residential tower in Gramercy, has officially launched sales, presenting an exclusive opportunity for homebuyers seeking luxury in New York City. Developed by the renowned Naftali Group, this boutique tower combines timeless architecture with modern conveniences, setting a new standard for urban living.

Architectural Excellence and Unique Features

Designed by the celebrated COOKFOX Architects, The Willow features a stunning blend of modern aesthetics and classic New York charm. Rising 19 stories, this sophisticated tower showcases a striking hand-laid masonry façade crafted from a custom red brick blend, complemented by elegant cast stone and sleek metal accents. Its architectural design not only enhances the skyline but also reflects the historic essence of the Gramercy neighborhood.

Exquisite Residences

The Willow offers a total of 69 meticulously designed residences, each embodying superior craftsmanship and style. The living spaces are adorned with white oak flooring, high ceilings, and elegant layouts that cater to urban dwellers' needs. Select penthouse units include expansive loggias and terraces, providing breathtaking views of the iconic New York City skyline.

Lifestyle Amenities

Residents at The Willow will enjoy a curated suite of club-like amenities designed by the esteemed Rockwell Group. These include an elegantly landscaped open courtyard and a sophisticated library, serving as tranquil havens amid the city's hustle and bustle. The building features a 24-hour attended lobby that leads to a range of plush amenities, ensuring comfort and accessibility for all residents.

The Future of Urban Living

This luxury development by Naftali Group represents a forward-thinking approach to urban living. Each element of The Willow has been thoughtfully designed to harmonize with the vibrant Gramercy neighborhood, offering a community-centric experience alongside luxurious living. As urban trends continue to evolve, The Willow stands at the forefront, redefining what it means to live luxuriously in the heart of New York City.

Community Integration

The Willow’s location is strategic, providing residents access to some of the best dining, shopping, and cultural experiences in the city. Nearby parks and recreational spaces enhance the quality of life, promoting an active lifestyle. The design aims to foster a sense of community, bridging the gap between modernity and the rich historical context of the area.

Why Choose The Willow?

Choosing to reside in The Willow means embracing a lifestyle of elegance, convenience, and community. The combination of luxury design, thoughtful amenities, and a prime location creates an unparalleled living experience. For potential homeowners and investors, The Willow is not just a residence; it is an investment in a lifestyle defined by sophistication and comfort.

The Naftali Group's Vision

Naftali Group, a distinguished player in real estate development, continuously strives to create exceptional living spaces. Their commitment to quality, innovation, and community engagement is evident in every project. The launch of The Willow reinforces this mission, setting new benchmarks in luxury living while honoring the characteristics of its historic surroundings.

Frequently Asked Questions
What is The Willow?

The Willow is a new luxury residential tower located in Gramercy, New York City, designed by COOKFOX Architects and developed by Naftali Group.

How many residences are in The Willow?

There are 69 residences in The Willow, each designed with exquisite attention to detail and modern amenities.

Who designed The Willow?

The Willow was designed by COOKFOX Architects, known for their innovative and sustainable design practices.

What amenities does The Willow offer?

Residents will enjoy a range of club-like amenities, including a landscaped courtyard, library, and a 24-hour attended lobby.

How does living in The Willow enhance urban living?

Living in The Willow offers residents a blend of luxury, convenience, and community, with access to top dining, shopping, and recreation in a historic neighborhood.

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