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The Willow at 201 East 23rd Street. Designed by COOKFOX Architects.
New York YIMBY
New Renderings Revealed for The Willow at 201 East 23rd Street in Gramercy, Manhattan
March 25, 2025

New renderings have been revealed for The Willow, a 19-story residential building under construction at 201 East 23rd Street in Gramercy, Manhattan. Designed by COOKFOX Architects and developed by Naftali Group, the topped-out 210-foot-tall structure will yield 69 residences as well as ground-floor retail space. The 7,200-square-foot lot is located at the corner of East 23rd Street and Third Avenue.

The rendering above showcases The Willow’s red brick façade with various bond patterns and thin stone dividers between each floor. The fenestration is composed of oversized floor-to-ceiling windows with black metal frames and mullions, and the upper levels feature numerous setbacks topped with landscaped terraces. An expansive roof deck populated with trees and additional greenery surrounds a 50-foot-tall central bulkhead atop the flat parapet.

The main entrance will sit behind a pair of ornate black metal gates flanked by distinctive cylindrical light fixtures. A matching black canopy is shown adorned with backlit signage for the property.

The Willow at 201 East 23rd Street. Designed by COOKFOX Architects.

The below rendering offers another perspective of one of the upper terraces and the landscaped roof deck.

The Willow at 201 East 23rd Street. Designed by COOKFOX Architects.

The final rendering below is a panoramic sunset view looking toward the west side of Manhattan from one of the upper terraces. The space is depicted with an al fresco dining table situated beneath an arched trellis, complementing the aesthetics of the arches in the fenestration.

The Willow at 201 East 23rd Street. Designed by COOKFOX Architects.

Residential amenities will include a private landscaped courtyard and storage space. Additional offerings are expected to be announced at a later date.

The nearest subway from the development is the 6 train at the 23rd Street station to the west along Park Avenue South.

The Willow at 201 East 23rd Street is anticipated to be finished early next year.

Read the full article at the New York YIMBY website.
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