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In Nashville, Tennessee, it is not uncommon to have a recording studio at home — even if it’s not quite at the level of Taylor Swift, who reportedly transformed a 2,000 sq ft guesthouse on her six-acre home there into a spectacular space to lay down tracks. For artists with shallower pockets, apartments with professional recording studios are a staple in the city: take CODA, Margaux Midtown, The Lucile and Rye Charlotte Ave. 

The Willow, a boutique residential development located at 201 East 23rd Street in Gramercy, has officially hit the market starting at HK$9,559,000.

Summer in New York is a season of contrasts: sun-drenched avenues, the hum of city life, and a collective yearning for just a bit of calm amid the urban chaos. While parks like Central and Prospect are popular respites, some of the city’s most serene escapes are actually hidden in plain sight – nestled quietly inside the walls of luxury residential buildings. These interior gardens are fully realized sanctuaries, designed with purpose and elegance, offering peace without needing to step onto the street.

As the days get longer and the weather gets warmer, New York City's public parks get more crowded between a greater volume of visitors and public events like concerts, movie screenings, and outdoor workout classes. But for some New York City residents, an outdoor oasis is just an elevator ride away.

Construction is progressing on The Willow, a 19-story residential building at 201 East 23rd Street in Gramercy, Manhattan. Designed by COOKFOX Architects and developed by Naftali Group, the 210-foot-tall structure will yield 69 units in one- to three-bedroom layouts. The development will also include a four-bedroom penthouse on the upper levels and ground-floor retail space. The property is located at the corner of East 23rd Street and Third Avenue.

The property is scheduled for completion in late 2026.

The Willow by Naftali Group Launches Sales in Gramercy: A Contemporary Homage to Classic New York Living

COOKFOX Architects and Rockwell Group bring timeless design and curated amenities to The Willow, a boutique condominium redefining luxury in the heart of Gramercy Park.

Naftali Group has unveiled The Willow, a boutique building bringing timeless luxury to the heart of Gramercy. Located at 201 East 23rd Street, just steps from historic Gramercy Park, The Willow is designed by acclaimed COOKFOX Architects, featuring refined interiors and amenities crafted by the world-renowned Rockwell Group. With 69 meticulously designed residences, ranging from one to four bedrooms—including four half-floor penthouses and a spectacular full-floor penthouse—The Willow presents a striking modern interpretation of Gramercy's classic architectural charm.

Sales have launched at The Willow, a new boutique condominium on the corner of Third Avenue and East 23rd Street in the heart of Gramercy. The first public availabilities start at $1.3 million for one-bedrooms, $2.2 million for two-bedrooms, and $4.2 million for three-bedrooms. The 69 residences include four half-floor penthouses and one full-floor penthouse, but none of these are on the market yet.

The Willow, a remarkable new residential tower in Gramercy, has officially launched sales, presenting an exclusive opportunity for homebuyers seeking luxury in New York City. Developed by the renowned Naftali Group, this boutique tower combines timeless architecture with modern conveniences, setting a new standard for urban living.

New York’s Gramercy neighborhood has always been one of quiet grandeur, a place where brownstones line leafy streets and charm is built right into the architecture. Now, a new name is joining the conversation: The Willow.

NEW YORK, April 7, 2025 /PRNewswire/ -- On the heels of launching four new buildings in late 2024, including the record-breaking One Williamsburg Wharf, The Henry, 255 East 77th Street and Viceroy Fort Lauderdale, Naftali Group, a leading privately held global real estate development and investment firm based in New York, today announced the launch of sales at The Willow, a new luxury residential building in the heart of New York's historic Gramercy neighborhood. Designed by the award-winning COOKFOX Architects, with amenities and residences by the world-renowned Rockwell Group, The Willow represents a modern interpretation of classic New York architecture, offering 69 exceptionally crafted residences and a curated suite of club-like amenities that seamlessly integrate with the historic charm of the Gramercy neighborhood.

New renderings have been revealed for The Willow, a 19-story residential building under construction at 201 East 23rd Street in Gramercy, Manhattan. Designed by COOKFOX Architects and developed by Naftali Group, the topped-out 210-foot-tall structure will yield 69 residences as well as ground-floor retail space. The 7,200-square-foot lot is located at the corner of East 23rd Street and Third Avenue.