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Many families across New York City are discovering that the most exciting part of the season isn’t

happening at distant vacation destinations or crowded summer camps—it’s unfolding right at home.

Luxury residential resorts worldwide are embracing immersive, family-first programming that transforms

everyday living into extraordinary experiences. This same energy is now reflected in many of the city’s

top luxury buildings, where amenity spaces are intentionally designed to spark creativity, play, and

connection for children and teens without ever leaving the building. The developments below stand out

with their innovative family-friendly amenities.

While June 2025 got off to a robust start in terms of Manhattan contracts signed, the past few weeks have seen dips in deals. The month has been marked by political and economic turmoil, and CityRealty data shows that June 2025 could be on track to a two-month low if things continue at this rate.

With COOKFOX Architects designing the hand-laid masonry facade and Rockwell Group crafting gorgeous interiors and amenity spaces, The Willow is set to make quite the splash.

At the high end of the Manhattan real estate market, townhouses are in particular demand by a certain class of luxury buyer. They crave the exclusivity and privacy that not even the best-appointed penthouse can provide, and issues like high interest rates and equally high carrying costs do not put deter them. On the second full week of June 2025, a time when the number of contracts signed experienced a slight week-over-week dip, townhouses put on a strong showing in the top contracts of the week.

Fifteen years ago, it looked as though the Manhattan skyline was on the verge of being overwhelmed by glass and metal towers, austere monuments to Modernism that often lacked the warmth and character of the city's historic architecture. However, recent developments suggest a resurgence of traditional design principles in both public and private construction.

Naftali Group, a privately held global real estate development and investment firm based in New York, has topped out of The Willow, a construction milestone for its anticipated luxury residential development located in the Gramercy neighborhood. Rising 19 stories on the corner of 201 East 23rd St., The Willow brings a modern interpretation of classic New York architecture to one of the city’s most historic neighborhoods and is slated for completion in Q3 of 2026.

In Nashville, Tennessee, it is not uncommon to have a recording studio at home — even if it’s not quite at the level of Taylor Swift, who reportedly transformed a 2,000 sq ft guesthouse on her six-acre home there into a spectacular space to lay down tracks. For artists with shallower pockets, apartments with professional recording studios are a staple in the city: take CODA, Margaux Midtown, The Lucile and Rye Charlotte Ave. 

The Willow, a boutique residential development located at 201 East 23rd Street in Gramercy, has officially hit the market starting at HK$9,559,000.

Summer in New York is a season of contrasts: sun-drenched avenues, the hum of city life, and a collective yearning for just a bit of calm amid the urban chaos. While parks like Central and Prospect are popular respites, some of the city’s most serene escapes are actually hidden in plain sight – nestled quietly inside the walls of luxury residential buildings. These interior gardens are fully realized sanctuaries, designed with purpose and elegance, offering peace without needing to step onto the street.

As the days get longer and the weather gets warmer, New York City's public parks get more crowded between a greater volume of visitors and public events like concerts, movie screenings, and outdoor workout classes. But for some New York City residents, an outdoor oasis is just an elevator ride away.

Construction is progressing on The Willow, a 19-story residential building at 201 East 23rd Street in Gramercy, Manhattan. Designed by COOKFOX Architects and developed by Naftali Group, the 210-foot-tall structure will yield 69 units in one- to three-bedroom layouts. The development will also include a four-bedroom penthouse on the upper levels and ground-floor retail space. The property is located at the corner of East 23rd Street and Third Avenue.

The property is scheduled for completion in late 2026.

The Willow by Naftali Group Launches Sales in Gramercy: A Contemporary Homage to Classic New York Living

COOKFOX Architects and Rockwell Group bring timeless design and curated amenities to The Willow, a boutique condominium redefining luxury in the heart of Gramercy Park.

Sales have launched at The Willow, a new boutique condominium on the corner of Third Avenue and East 23rd Street in the heart of Gramercy. The first public availabilities start at $1.3 million for one-bedrooms, $2.2 million for two-bedrooms, and $4.2 million for three-bedrooms. The 69 residences include four half-floor penthouses and one full-floor penthouse, but none of these are on the market yet.

Naftali Group has unveiled The Willow, a boutique building bringing timeless luxury to the heart of Gramercy. Located at 201 East 23rd Street, just steps from historic Gramercy Park, The Willow is designed by acclaimed COOKFOX Architects, featuring refined interiors and amenities crafted by the world-renowned Rockwell Group. With 69 meticulously designed residences, ranging from one to four bedrooms—including four half-floor penthouses and a spectacular full-floor penthouse—The Willow presents a striking modern interpretation of Gramercy's classic architectural charm.

The Willow, a remarkable new residential tower in Gramercy, has officially launched sales, presenting an exclusive opportunity for homebuyers seeking luxury in New York City. Developed by the renowned Naftali Group, this boutique tower combines timeless architecture with modern conveniences, setting a new standard for urban living.

NEW YORK, April 7, 2025 /PRNewswire/ -- On the heels of launching four new buildings in late 2024, including the record-breaking One Williamsburg Wharf, The Henry, 255 East 77th Street and Viceroy Fort Lauderdale, Naftali Group, a leading privately held global real estate development and investment firm based in New York, today announced the launch of sales at The Willow, a new luxury residential building in the heart of New York's historic Gramercy neighborhood. Designed by the award-winning COOKFOX Architects, with amenities and residences by the world-renowned Rockwell Group, The Willow represents a modern interpretation of classic New York architecture, offering 69 exceptionally crafted residences and a curated suite of club-like amenities that seamlessly integrate with the historic charm of the Gramercy neighborhood.

New York’s Gramercy neighborhood has always been one of quiet grandeur, a place where brownstones line leafy streets and charm is built right into the architecture. Now, a new name is joining the conversation: The Willow.

New renderings have been revealed for The Willow, a 19-story residential building under construction at 201 East 23rd Street in Gramercy, Manhattan. Designed by COOKFOX Architects and developed by Naftali Group, the topped-out 210-foot-tall structure will yield 69 residences as well as ground-floor retail space. The 7,200-square-foot lot is located at the corner of East 23rd Street and Third Avenue.